... tv5 news department: bakit mahilig ang pinoy sa mga uso? ... (life coach, counsellor, psychotherapist, clinical psychologist, psychiatrist, osteopath, Philippines, manila, quezon city)

What accounts for the bandwagon effect among Pinoys?

Let’s see:  there’s the 

(1) “gaya-gaya” mentality, 

(2) “dapat ‘in/cool’ ako” mentality, 

(3) ‘group think’ mentality, and the 

(4) “inggitera/o” mentality.  

Put them all together and you have a Pinoy who jumps on the bandwagon of the latest fads.